I believe design is more than simple aesthetics but rather creative strategy with a focus on brand building. The successful execution of an advertising campaign is a combination and cohesion of research, strategy, substance and creativity, coupled of course with a brilliant idea!
My methodology is for my clients to have a clear understanding of the design process in order to establish a productive working relationship. By utilising a comprehensive 5 stage process I ensure a structured and cohesive work process is maintained. This process remains organic and is flexible to suit its medium (eg: print, online, outdoor).