CLIENT TESTIMONIAL
"Not only does Alex produce fabulous creative work, she also provides clear advice and direction, taking the Art Gallery brand to a new level. We greatly value Alex’s flexibility, dedication, professionalism, creative flair and attention to detail. Working with Alex has been a great experience and I would highly recommend Sono Advertising as a solution for all brand development and creative needs."
Art Gallery of South Australia
I believe design is more than simple aesthetics but rather creative strategy with a focus on brand building. The successful execution of an advertising campaign is a combination and cohesion of research, strategy, substance and creativity, coupled of course with a brilliant idea!.
My methodology is for my clients to have a clear understanding of the design process in order to establish a productive working relationship. By utilising a comprehensive 5 stage process I ensure a structured and cohesive work process is maintained. This process remains organic and is flexible to suit its medium (eg: print, online, outdoor).
1. Brief Establishment
> Client briefing
> Submission of proposal including strategy, project timeline and milestones
> Client authorisation to proceed
2. Concept Development
> Marketplace R&D
> Strategic creative concept exploration
> Presentation of proposed direction
3. Concept Refinement
> Concept design & direction refinement
> Further marketplace R&D
> Presentation of refined direction
> Client design & direction sign-off
4. Design Development
> Sourcing of external expertise if required
(photographic, illustration or technical)
> Digital artwork commencement
> Client presentation & review
> Client project sign-off
5. Production & Follow-up
> Pre-press artwork preparation
> Production supervision and quality control
> Final product delivery
> Client follow-up