Sono Advertising

 

Big ideas start here.™

I believe design is more than simple aesthetics but rather creative strategy with a focus on brand building. The successful execution of an advertising campaign is a combination and cohesion of research, strategy, substance and creativity, coupled of course with a brilliant idea!

My methodology is for my clients to have a clear understanding of the design process in order to establish a productive working relationship. By utilising a comprehensive 5 stage process I ensure a structured and cohesive work process is maintained. This process remains organic and is flexible to suit its medium (eg: print, online, outdoor).

  • 5. Production & Follow-up

  • Pre-press artwork preparation
  • Production supervision and
    quality control
  • Final product delivery
  • Client follow-up

  • 1. Brief Establishment

  • Client briefing
  • Submission of proposal including strategy, project timeline
    and milestones
  • Client authorisation to proceed

  • 2. Concept Development

  • Marketplace R&D
  • Strategic creative concept exploration
  • Presentation of proposed direction

  • 3. Concept Refinement

  • Concept design and
    direction refinement
  • Further marketplace R&D
  • Presentation of refined direction
  • Client design & direction sign-off

  • 4. Design Development

  • Sourcing of external expertise if required (photographic, illustration)
  • Digital artwork commencement
  • Client presentation & review
  • Client project sign-off