Sono Advertising has a long successful relationship with UniSA since 2004. Alex was Senior Art Director of the development of UniSA’s Visual Integration Architecture (VIA). The rebrand of UniSA’s advertising & marketing materials was designed to establish greater cohesion across the University’s marketing collateral. Having established the VIA brand, all forms of communication needed to retain the new look and feel and remain consistent across all disciplines.
Alex’s responsibilities included development and design of all weekly campaign, non-campaign & HR collateral including print adverts Australia-wide and Internationally, advertising campaigns, supersites, adshels, banners, posters & online. Further responsibilities included briefing & design of artwork, image sourcing, design approval, ensuring all production deadlines were met, artwork preparation for prepress and artwork submission to the various papers & manufacturers via Quickcut and Websend.
Sono Advertising currently provides both above and below-the-line design services for UniSA working closely with numerous divisions including:
- Healthy Kids
- Human Rights & Security
- Northern Business Research Partnerships Initiative
- Refugee Research Network
- Hawke Research Insititute
- Division of Education, Arts, and Social Sciences (EASS)