Cole Accounting Website

Posted in Design

Background

Cole accounting offers Small and Medium sized Enterprises “SMEs” a hands on business partner providing support, expertise and solutions normally reserved for larger organisations.

Their comprehensive services are vast and varied. Cole Accounting provides a complete business accounting solution starting with consultancy right through to business support, or tailored services focussed on areas such as Credit Management and Bookkeeping.

Brief

Cole Accounting commissioned Sono Advertising to create an online brand that successfully communicated their diversity as an accounting & business solutions provider. The role of the website was to provide a business location that allows potential clients to get a clear understanding of who Cole Accounting is and what they do.

Solution

A key part of the strategy underlying the online brand development was to clearly identify the issues SMEs face and provide a solution based on proven experience. Each Services page is divided into clear, easily read and understood sections. The graphical header identifies the issues pertaining to the service industry, the body header outlines Cole Accounting’s experience and the body text details how this experience will provide a solution.

This key strategy along with a defined communication tone: professional, conservative, unique, relatable, credible, flexible, experienced, carefully selected stock photography with a focus on “smart corporate” and the use of the corporate colours, provides a visual for the functional benefits of the brand.

The result Sono Advertising delivered a strategic design that compliments Cole Accounting’s new brand direction and delivers a functional, user friendly web experience, compliant with W3C standards.

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