As a full service design studio, Sono Advertising delivers exceptional quality in design coupled with an outstanding commitment to quality and value for financial investment.
Specialising in Corporate Brand Management and Advertising, Sono provides big agency experience with small agency commitment to service.
Brand Development
This cross-media brand development featured the following design components:
>
Press Advertising
>
Adshels (bus shelters)
>
Environmental
(North Terrace Lightbox)
>
Ezine Header and Footer
>
Pull-up Banner

My business is brands. Pure and simple. I invent brands, revitalise brands and discover what makes them unique.
Brand Development & Design,
Press, Outdoor, Signage, Email

The Golden Journey: Japanese Art from Australian Collections
Education, Arts & Social Sciences Website Design
Research & Innovation Clusters Initiative Banners
Website Authoring Guide Manual Design/Documentation
Press, Adshel, Supersite
Brand Development, Naming, Website & Collateral Design
Website, Print, Visual Identity Design & Development
Visual Identity, Website, Collateral Design
Brand Development, Website
Sono Advertising (est 2003) was founded on the belief
that the days of the traditional agency structure are now outdated, opening the
doors to a new breed of independent
design studio – organic, flexible, creative, striving
to bring you direct lines of communication,
connecting your brand
with your designer.
As an award winning Creative Director with 15 years design experience, and having held senior creative titles within Adelaide’s leading design & brand management studios, you can be assured your brand is in experienced hands.
With formal qualifications in Information Technology (Bch Degree), Commercial Art, Visual Art, Graphic Design & Advertising,
I have been sourced by TAFE to lecture
in Typography Design and
to deliver corporate training using the Adobe Creative Software suite.
I design, develop & think outside the
square and believe that design is more
than simple aesthetics but rather creative
strategy with
a focus on brand building.
I strive to clearly deliver your message
and create an impact in your chosen
medium, while ensuring your brand remains
consistent & is well perceived.
Design disciplines include:
> Brand Management
> Brand
Development
> Advertising
> Creative Direction
> Copywriting
> Flash Animation
> Graphic Design
> New Media Design
The Adelaide Advertising
and Design Club (AADC)
Client: UniSA
Category: Direct Marketing Campaign
The Adelaide Advertising
and Design Club (AADC)
Client: Rib Loc Australia
Category: Logo, Trademark
of Symbol
The Adelaide Advertising
and Design Club (AADC)
Client: Rib Loc Product Symbols
Category: Logo, Trademark
of Symbol
The Adelaide Advertising
and Design Club (AADC)
Client: Plastream
Category: Website Design
Ads of the World
Client: VOK Beverages
Category: Flash Online Campaign
In conjunction with Kojo.
I believe design is more than simple aesthetics but rather creative strategy with a focus on brand building. The successful execution of an advertising campaign is a combination and cohesion of research, strategy, substance and creativity, coupled of course with a brilliant idea!
My methodology is for my clients to have a clear understanding of the design process in order to establish a productive working relationship. By utilising a comprehensive 5 stage process I ensure a structured and cohesive work process is maintained. This process remains organic and is flexible to suit its medium (eg: print, online, outdoor).
1. Brief Establishment
> Client briefing
> Submission of proposal including strategy, project timeline and milestones
> Client authorisation to proceed
2. Concept Development
> Marketplace R&D
> Strategic creative concept exploration
> Presentation of proposed direction
3. Concept Refinement
> Concept design & direction refinement
> Further marketplace R&D
> Presentation of refined direction
> Client design & direction sign-off
4. Design Development
> Sourcing of external expertise if required (photographic, illustration or technical)
> Digital artwork commencement
> Client presentation & review
> Client project sign-off
5. Production & Follow-up
> Pre-press artwork preparation
> Production supervision and quality control
> Final product delivery
> Client follow-up
Alex is not only a sensational designer, but she is also an astute business woman whose professionalism and attention to detail are second to none. She is reliable and honours deadlines and goes above and beyond to get the job across the line.
Jade Harlin
Marketing Coordinator
Adelaide Festival Centre
Alex's work is our face to the world - not only has it captured attention but also creates an image which our audience can relate to. Alex is an intuitive thinker - able to turn very basic ideas into reality. Her breadth of knowledge and enthusiasm is like a breath of fresh air.
Professor Neil Piller
Professor of Lymphology
Flinders University - Department of Surgery, School of Medicine

As a small organisation in competition with the many other worthy charities, it is vital that SIDS and Kids present an image to the community that highlights our services as well as fundraising activities.
Alex has done a fantastic job of setting up the SIDS and Kids South Australian Website, re-designed the look of our bi-annual Newsletter, and developed a 30th year anniversary logo that embraces what we are about and can be adapted to fit any event or activity.
Alex has a unique talent, a real feel for the needs of her clients, and her manner of communication ensures a smooth and hassle free process.
Josephine Eichner
Sids and Kids South Australia
Smart Health Training and Services first consulted with Sono Advertising with the view to update it’s brand and image. Being an allied health business we needed a brand that presented amongst other things as professional, modern and caring. Alex has always been completely professional in her approach. Responses to requests are prompt and work is always completed on time and in budget. Alex took the time when we first started to work with Sono Advertising to get to know our business and subsequently has been able to fit the brand and image with the business seamlessly. As our relationship with Sono Advertising has continued and strengthened we feel ever so confident in Sono Advertising’s ability to not only meet our requests but exceed our expectations.
Greg Campbell
Principal Physiotherapist, OH&S Consultant
Smart Health

Sono Advertising is located in Adelaide, South Australia and specifically designed to provide in-house design consultation.
Meeting with my clients at their business premises, allows me to understand their
business first-hand.
Please contact me to
arrange an appointment.
t: (08) 7220 4657
m: 0402 859 583
PO Box 300 Woodville
South Australia 5011
Contact Sono Advertising to be a part of your Tender process for Branding, Advertising, Graphic & New Media Design.